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Posts published in December 2018

Brand Managers Learn From Paul Ryan: Are You Master Of Your Domain?

Whether you’re a politician, a musician or a major brand, spending a little extra money on domain names now can save you from big headaches down the road.

Brand Manager

These days, with a few clicks of the mouse and about $10 anyone can be the proud owner of their very own domain name. For small businesses just starting out and fledgling bloggers dipping their toes in the water, this is a great thing. For established businesses and public figures it can mean disaster. The most recent example of this comes from the world of politics, where VP candidate Paul Ryan has both supporters and detractors vying for domains, but there have been countless stories over the years of domain squatters grabbing up URLs (including Madonna.com and iPhone5.com) with the hope that the rightful owners will pay big money to get their names back.

Brand Manager

To truly protect your brand these days you not only have to purchase your main URL, but also all variations (.com, .org, .net, .info, .biz and the newly created .xxx to name a few) and even the most common typos of your name. Businesses do have some protection under the law against alleged bad-faith registrations, but you will truly have to prove a bad faith intent to win in court. The other option is to try to contact the current owner of the domain and offer to purchase the domain from them.

Brand Manager

As if all of that wasn’t enough, you now need to also reserve all of the social properties for your brand name, even if you don’t plan on using them (although we highly recommend that you do).

Overwhelmed? It’s understandable. This is a marketing issue that doesn’t discriminate based on company size, budget or industry. Our branding, digital and social teams are constantly working together to make sure clients are well represented, both online and offline. Paired with an online monitoring program, it’s possible to cover most of what is happening with your brand’s presence on the web.

So tell us, are you the master of your domain?

Whether you’re a politician, a musician or a major brand, spending a little extra money on domain names now can save you from big headaches down the road.

Brand Manager

These days, with a few clicks of the mouse and about $10 anyone can be the proud owner of their very own domain name. For small businesses just starting out and fledgling bloggers dipping their toes in the water, this is a great thing. For established businesses and public figures it can mean disaster. The most recent example of this comes from the world of politics, where VP candidate Paul Ryan has both supporters and detractors vying for domains, but there have been countless stories over the years of domain squatters grabbing up URLs (including Madonna.com and iPhone5.com) with the hope that the rightful owners will pay big money to get their names back.

Brand Manager

To truly protect your brand these days you not only have to purchase your main URL, but also all variations (.com, .org, .net, .info, .biz and the newly created .xxx to name a few) and even the most common typos of your name. Businesses do have some protection under the law against alleged bad-faith registrations, but you will truly have to prove a bad faith intent to win in court. The other option is to try to contact the current owner of the domain and offer to purchase the domain from them.

Brand Manager

As if all of that wasn’t enough, you now need to also reserve all of the social properties for your brand name, even if you don’t plan on using them (although we highly recommend that you do).

Overwhelmed? It’s understandable. This is a marketing issue that doesn’t discriminate based on company size, budget or industry. Our branding, digital and social teams are constantly working together to make sure clients are well represented, both online and offline. Paired with an online monitoring program, it’s possible to cover most of what is happening with your brand’s presence on the web.

So tell us, are you the master of your domain?

Backcountry skiing adventures require safety preparedness tools and gear that can handle demanding terrain and inclement weather. Taking precautionary measures by packing versatile ski equipment will enhance the experience of mountain travel.

About Ski Equipment

Warning

Changes in climate and snowfall can result in an avalanche, especially on off-piste trails. Backcountry skiers should be prepared with digging and signaling equipment including; transceivers, probes, shovels, and snow saws. Water, food, maps, GPS systems, and manual compasses are recommended when skiing unmarked land, as there are no trail signs or resort personnel to assist with directions.

About Ski Equipment

Considerations

Skiers should stay shielded from the outdoor elements by wearing sunscreen, lip protector, goggles or sunglasses, layered clothing, gaiters, heavy socks, gloves, and snow-resistant ski pants and jackets. Extra socks, gloves and hats should be packed as snowfall and deep powder will wet the original gear. Layering allows for comfortable skiing in regions where temperatures tend to fluctuate throughout the day.

Function

Skiers should wear sturdy downhill boots that will keep the foot in place with adjustable cuffs and heel-release features for safe descent. Crampons can be attached to boots for improved traction when traveling on snow or ice.

Benefits

Wide, lightweight skis with free-heel bindings provide flexibility for ascending uphill. Lock-and-release binding mechanisms allow for speed and turning control during steep descents.

About Ski Equipment

Potential

Downhill poles are effective for balance, control, and vertical ascents on difficult terrain. Skins attach to the bottom of skis for improved footing and comfortable stride while climbing mountainous topography.

Women all over the world enjoy tapestry and if you are keen on creating some beautiful tapestry for your loved ones but you have no intention of doing it manually then you need to check out the latest best weaving machine for gray color tapestry. While there are a number of weaving machines available in the market it is always a good idea to check which ones are the best. You need to remember not to determine the quality of a weaving machine based on the price mainly because a really good quality weaving machine could be affordable and within your budget while an expensive one might not really have all the great features. If you aren’t too sure how you will determine which weaving machine is good and which one should be avoided then make sure to read reviews by the customers who have actually used these weaving machines.

There are some features that you should look out for in a weaving machine that you need for tapestry but one of the best things that you should always ensure that every tapestry weaving machine has is a broad base. Tapestry really heavy to handle and if your base is not large it will become very difficult for you to create large tapestry. Also try and look for a weaving machine that comes with embroidery designs that you can create on the tapestry. This will make them look very pretty each time you designed them. Apart from creating tapestry for your new and dear ones you can also start doing this on a commercial basis and make some money out of it. Considering how busy people are these days not everyone has the time to make tapestry. You can sell them to everyone you know on the street and start a small business.

Tapestry is thicker as compared to normal clothes and this is why you need to have a really large and broad base in order for the weaving machine to handle the weight of the tapestry. Holding the tapestry on your body is difficult and this makes it very uncomfortable for you to stitch a tapestry properly.

When looking for a good quality weaving machine always make sure that the base is broad so you can turn the tapestry around with ease and you do not need to put in too much effort in order to stitch the tapestry. Also try and look for a weaving machine that includes embroidery designs and customization since this allows you to create cute designs on the tapestry that make the tapestry very beautiful and appealing to the eyes. You can also choose to sell these tapestry to your family and friends and make money during winter. It is important for you to ensure that you check the best machines available before you purchase one. Once you get your hand on a good quality weaving machine you will not need to worry about replacing it for a very long time.

In our digitally-crazed world of Twitter, Facebook, SMS and on and on… the preferred method of communicating with a favorite brand for many is via email.

email

That was yet another very-telling finding from the survey conducted by the Chief Marketing Officer (CMO) Council and Lithium. I use the word “another” for this is the third post which references the study, the first two being The Major Disconnect Between Brands And Consumers When It Comes To Social Media and Why Brand Marketers Need More Brand Ambassadors, respectively.

It was quite interesting to read not only do consumers say they use email to communicate with their favorite brands but marketers themselves identified email as a consumer’s medium of choice. It was interesting for the simple reason of the major disconnect the survey revealed when it comes to consumers and brands and social media, hence the first post mentioned above.

But it was also interesting to see email score so high on the list of possible mediums at their disposal. This after all, is the age of Tweets and posts and text messages not to mention the old standby of simply picking up a phone and calling a 1-800 #.

I would be curious to know how many of the 65% use their mobile phone or smartphone to send that email to their favorite brand… am guessing the number would be rather significant.

email

In either case, the fact that email is so widely regarded as the platform of choice is, as mentioned previously, very telling for one would have thought Twitter or Facebook would have been the preferred platform. Perhaps the fact that you can a) use more than 140 characters in an email and b) email is much more private than a Tweet or a post to a Facebook Wall are the reasons email scored so high.

In any event, there is an opportunity here for brands and brand managers to engage given the fact that so many folks use email as a means of communication.

It’s one thing to send “out” an email newsletter to a group of customers and prospects alike who have opted in to receive it. It’s another matter entirely when a customer or prospect initiates the contact. Just as a consumer has more space in an email so do brands.

email

Now if a consumer sends a nasty complaint-riddled email that may not be the best time to tell them about a new sale or new product.

However if an email arrives and is complimentary or of a querying nature, this is a great time to share with them the latest news about your brand, your company etc.

Even if the person sending the email in is already on your email mailing list and thus may already be aware of what you’re telling them, so be it. Remind them again of the new sale or take this opportunity to tell them something that was not in the most recent newsletter.

Position it as a value-added service and above all else… Engage them. Respond to their emails in a timely manner and you know what I mean by timely manner.