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Biggest Challenges Network Marketers Must Face Today

Network marketing is a blooming industry which began its popularity around 60 years ago. It involves creating a network of distributors to generate more leads to a brand or product. Although it has made hundreds of thousands of people wealthier by becoming a network marketer or distributor, the industry faces different big pitfalls through the years. For example, with the rice of bitcoins, it’s noch herauszufinden if network marketing would gain leverage on the revolutionary virtual money.

Such challenges makes an individual distributor, an entire company or even the industry itself to stumble every now and then. Yes, the network marketing industry continues to innovate new methods and techniques, but companies and its distributors experience big failures on certain areas. If you want to become a network marketer, for example, these pitfalls might lead you penniless instead of becoming wealthier. Hence, you must know these challenges to face them properly.

Planning to be a Network Marketer? Know these Challenges Beforehand

  1. Lead Generation

This is one of the oldest but most enduring challenges in the network marketing industry. It’s not that easy to generate leads which becomes a customer later on. Yes, internet, smartphones and apps offer wonderful leverage, but many factors stop a person from becoming an actual lead.

For example, some people hesitate to buy products or brands they don’t know. That’s despite of how well you advertise it to them. It’s hard to invite people to become a part of your network as well.

Hence, you must come up with a good strategy for lead generation. And it’s best to create such strategy even before you sign-up to a company.

  1. Performance and Retention of Recruits

You can’t easily stop a person to break away from your network. In fact, retaining recruits is a major problem many network marketers worry about.

Yes, they successfully recruit people to join their team, but what happens afterwards? Are those recruits doing well in selling products? Do they last for a long time under your supervision? Thing is, it’s usual for recruits to disappoint their recruiter.

As a solution, promise them about the benefits they get when they work well. Don’t merely promise them that they earn big even if they completely do nothing. Don’t give them false hopes. Instead, guide them on how to properly achieve network marketing goals, such as providing them sufficient trainings and resources.

  1. Market Saturation

The two challenges mentioned above are old issues plaguing the network marketing industry since its inception. The industry have acquired a new big challenge today—and that’s market saturation.

Saturation is the presence of large quantity of brands and products in the market. These products and brands come from different network marketing companies, but usually offer similar benefits with competitors.

Prime examples are health and beauty products. Think of network marketing, and you’d easily thought of diet pills, herbal shakes and beauty products among other similar items. There was a time when health products started to gain its footing on the network marketing industry, but it quickly became a popular trend. Before, it’s easy to choose which network marketing company of health and cosmetic products to sign-up for, but you’d have a hard time picking among dozens of companies today.

Thing is, choose the wrong company and you’d end up in deep pitfalls. Some companies sell fake or ineffective products, which inevitably leads you to serious legal troubles. Choose a not-so-popular brand, and people would have a hard time trusting its products for a purchase.

Hence, be sure to pick a company which offers relatively popular brand or products. Also consider the effectivity of products by knowing some comments and feedbacks of users. If you’re going for health products, be sure it’s approved by the Food and Drug Administration too. Lastly, think twice of selling expensive products, especially if there are affordable competitors around.

|Why Take Advantage of Technology for Network Marketing?

The challenges above cause big worries for network marketers today. But if you plan to hop on the industry and gain big, you must know how to use technology for big advantages

Think of using smartphones, stable internet and digital currency for your transactions. For example, the latest social media apps are great for recruiting new distributors. It’s also perfect for selling products on a wider audience. Plus, you can be active anytime and anywhere as long as you’re online.

Then, promote the use of digital money among your recruits and buyers. For example, make it possible for buyers to use PayPal, credit cards, bank transfer and even bitcoin for paying. That makes transactions appear more convenient, hence more people would buy from you.

Another reason to optimize the use of digital currency is the rise of cashless transactions today. More and more people use such mode of payments in paying for products and services. In other words, aside from convenience, taking advantage of digital money means targeting more audience to become your leads.

That’s when you should guide your recruits in using these digital options. Tell them how to efficiently generate leads, actually gain sales and conveniently transact with customers. Remember that helping them earn means delivering more gains to you as well.

Becoming a network marketer certainly isn’t easy. Challenges and pitfalls would bother you every now and then. But when you do things properly, plan your strategies and consider options well, you’d get a good chance to earn big later on.

Network marketing is a blooming industry which began its popularity around 60 years ago. It involves creating a network of distributors to generate more leads to a brand or product. Although it has made hundreds of thousands of people wealthier by becoming a network marketer or distributor, the industry faces different big pitfalls through the years. For example, with the rice of bitcoins, it’s noch herauszufinden if network marketing would gain leverage on the revolutionary virtual money.

Such challenges makes an individual distributor, an entire company or even the industry itself to stumble every now and then. Yes, the network marketing industry continues to innovate new methods and techniques, but companies and its distributors experience big failures on certain areas. If you want to become a network marketer, for example, these pitfalls might lead you penniless instead of becoming wealthier. Hence, you must know these challenges to face them properly.

Planning to be a Network Marketer? Know these Challenges Beforehand

  1. Lead Generation

This is one of the oldest but most enduring challenges in the network marketing industry. It’s not that easy to generate leads which becomes a customer later on. Yes, internet, smartphones and apps offer wonderful leverage, but many factors stop a person from becoming an actual lead.

For example, some people hesitate to buy products or brands they don’t know. That’s despite of how well you advertise it to them. It’s hard to invite people to become a part of your network as well.

Hence, you must come up with a good strategy for lead generation. And it’s best to create such strategy even before you sign-up to a company.

  1. Performance and Retention of Recruits

You can’t easily stop a person to break away from your network. In fact, retaining recruits is a major problem many network marketers worry about.

Yes, they successfully recruit people to join their team, but what happens afterwards? Are those recruits doing well in selling products? Do they last for a long time under your supervision? Thing is, it’s usual for recruits to disappoint their recruiter.

As a solution, promise them about the benefits they get when they work well. Don’t merely promise them that they earn big even if they completely do nothing. Don’t give them false hopes. Instead, guide them on how to properly achieve network marketing goals, such as providing them sufficient trainings and resources.

  1. Market Saturation

The two challenges mentioned above are old issues plaguing the network marketing industry since its inception. The industry have acquired a new big challenge today—and that’s market saturation.

Saturation is the presence of large quantity of brands and products in the market. These products and brands come from different network marketing companies, but usually offer similar benefits with competitors.

Prime examples are health and beauty products. Think of network marketing, and you’d easily thought of diet pills, herbal shakes and beauty products among other similar items. There was a time when health products started to gain its footing on the network marketing industry, but it quickly became a popular trend. Before, it’s easy to choose which network marketing company of health and cosmetic products to sign-up for, but you’d have a hard time picking among dozens of companies today.

Thing is, choose the wrong company and you’d end up in deep pitfalls. Some companies sell fake or ineffective products, which inevitably leads you to serious legal troubles. Choose a not-so-popular brand, and people would have a hard time trusting its products for a purchase.

Hence, be sure to pick a company which offers relatively popular brand or products. Also consider the effectivity of products by knowing some comments and feedbacks of users. If you’re going for health products, be sure it’s approved by the Food and Drug Administration too. Lastly, think twice of selling expensive products, especially if there are affordable competitors around.

|Why Take Advantage of Technology for Network Marketing?

The challenges above cause big worries for network marketers today. But if you plan to hop on the industry and gain big, you must know how to use technology for big advantages

Think of using smartphones, stable internet and digital currency for your transactions. For example, the latest social media apps are great for recruiting new distributors. It’s also perfect for selling products on a wider audience. Plus, you can be active anytime and anywhere as long as you’re online.

Then, promote the use of digital money among your recruits and buyers. For example, make it possible for buyers to use PayPal, credit cards, bank transfer and even bitcoin for paying. That makes transactions appear more convenient, hence more people would buy from you.

Another reason to optimize the use of digital currency is the rise of cashless transactions today. More and more people use such mode of payments in paying for products and services. In other words, aside from convenience, taking advantage of digital money means targeting more audience to become your leads.

That’s when you should guide your recruits in using these digital options. Tell them how to efficiently generate leads, actually gain sales and conveniently transact with customers. Remember that helping them earn means delivering more gains to you as well.

Becoming a network marketer certainly isn’t easy. Challenges and pitfalls would bother you every now and then. But when you do things properly, plan your strategies and consider options well, you’d get a good chance to earn big later on.

With over 1 billion monthly active users Instagram is now an important marketing platform out there. As we see how 72{4d701de86a459e1a8f90d1a90529d5e9dacdd100a3eba36e4ff50636d5900c0e} of the users have purchased something that they saw on Instagram. All these stats makes it an important aspect in terms of marketing. It’s clear that you can’t use Instagram for personal use anymore. It has become a platform to showcase your content or product and reach out to more and more people effectively.

Instagram can help you with the growth of your brand and introduction of new products in the market. As a new user to this platform it can be somewhat intimidating at first, this is where this guide will help you to get through that phase and showcase your skills.

  • Creating an Instagram business account

This is your first step towards getting your professional Instagram account. By setting up business account you make sure that your personal account is not linked with your business account.

Make sure to optimize your account by updating your profile picture and a good description in the bio section in order to get your account recognized. With business accounts you can provide links to your products. To shorten the link you can visit Bitly or Goo.gl.

By switching to professional account you get access to several other in-app features as well. For instance you can block offensive comments.

  • Different Instagram posts

After optimizing your account you are required to post amazing product oriented content. Instagram allows you to post several type of content including photos, videos, and stories.

Image posts are the most common posts on Instagram and allows you to showcase your product to your audience. This increases the credibility of brand as well. The same rule also applies to video and story posts.

Other than this there are educational, motivational, influencer and several other type of post depending upon the business or product.

  • Tips and tricks

You have to be really creative with your photos and videos that you post. To enhance the quality and content of your post you can use several editing tools and filters as well. You can visit the app store/ play store to download several free editing apps to do so.

Boomerang is another interesting and trendy tool that comes with the app which allows the user to create a repetitive video from photos or burst of photos which is really interactive and fun to watch. Moreover, with Hyper-lapse you can shorten long videos to post-able content.

  • Analytics

This is the process where you try to identify your target audience and create interactive content for them. It in one of the most important step in marketing process. You are required to provide your best content to your followers to catch their attention.

You have to make sure that your followers are active as well, the more they like or comment on your post the more interactive and authentic your account is considered. It allows you to expand your audience exponentially as well.

Posting relevant stuff regularly is also an important part as it helps you to engage with your followers and gives you an idea about their likes and dislikes as well. This also shows how you value their opinion and response.

  • Marketing strategy

There are several steps for an effective Instagram marketing strategy:

  1. Set goals

You have to set your goals as in what you expect from Instagram which will enable you to focus a certain amount of attention, money and energy to your account.

  1. Determine target audience

Setting up your target audience is really important as you don’t want irrelevant crowd jamming up your account.

  1. Conduct analysis

You can always visit your competitors’ page to see what they are post and the review their post as well. This will help you understand what’s trendy and engaging the followers more.

  1. Configure an editorial calendar

You need to post content regularly and it might get difficult after some time to keep track of that. Creating an editorial calendar will help you to pre-plan your content and will help you in managing your time and presence on Instagram.

  1. Grow follower base

This is the most time consuming step in your marketing process. Buying fake followers is rookie mistake at this stage.  You just have to follow with your regular process and eventually you’ll get more followers.

At the end you can promote your content on Instagram with its marketing tool. It has several option that you can choose according to your own requirements.  You can pick from brand awareness, reach, traffic, app install, engagement, video views and conversion.

With more than billion active users there’s no denying in Instagram’s influence and reach. With high-quality content you can showcase your business in a unique way. You can visit https://business.instagram.com/ to read about Instagram business and its marketing polic